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Casino International Digital
Casino International is taking its methods of communication to another level by supplying the magazine in a digitized format, sent directly by email to the casino manager/manufacturer.
Published:  01 May, 2008

This ground breaking way of communicating with the market gives massive benefits not only to the reader who will receive their copy in some cases over a week earlier than through normal postal methods but gives the advertiser greater opportunity to interact with the casino manager.

Please click this link to view an example of Casino International Digital and if you like what you see, click the image above to register for free!

Editors Comment 
Jon Bruford, Casino International Managing Editor – image by Heather Attwood
Editor's Comment
Published:  01 May, 2008

I’m fed up with the latest media buzz-phrase ‘credit crunch’. Using this soft-soaping, as most news agencies in the UK are, is skirting around the fact that, globally, we appear to be teetering on the edge of quite a nasty recession. I’m curious though – are the people responsible, the individuals that sold mortgages en masse to bad credit risks in the US and UK, being punished in any way? Are the decision makers being brought to book? Not that I’ve seen…

Features 
Casino Management Systems in Casino International
Joining the Dots…
Published:  01 May, 2008

Casino management systems are playing an increasingly important role in helping casino operators gain a competitive edge and boost revenue. They allow operators to get a clearer picture of customers and their behaviour, help target marketing and make it more effective – and above all, have the potential to improve the player experience...

Features 
Harrah's Imperial Palace – great location, but surrounded by tough competition.
Marketing on The Strip
Published:  01 May, 2008

David Koloski is Marketing Director for two of Harrah’s Las Vegas Strip properties, Imperial Palace and Bill’s. He took time out to explain to Casino International what the job really entails, and why the implementation of the company’s customer bonusing scheme in these properties is so exciting.

Features 
Microsoft's Matt Muta, interviewed in Casino International
Microsoft hits casinos
Published:  01 May, 2008

The software giant has come up with a work of genius – its Microsoft hospitality strategy. On the Windows OS, it brings together trusted industry partner solutions to create a custom package for the modern resort casino, and it's fully scalable so there's value for everyone. Microsoft's Matt Muta spoke with Casino International about the offering.

Industry News 
Nick Hawkins, Casino International columnist
“Will it be 2011 – or earlier – and how many will there finally be? And can the industry stop squabbling?”
Former UK Shadow Gambling Minister Nick Hawkins sorts the wheat from the chaff in his bi-monthly column…
Published:  01 May, 2008

So, at long, long last, after all the many false starts and delays we finally had the announcement to the House of Commons of the 16 new Gambling Act 2005 casinos going ahead; 8 so-called “large” and 8 so-called “small” (only three years after the Act was originally passed!).

Trade Events 
Atronic exhibited at FADJA 2008, as featured in Casino International
FADJA 2008
Ricki Chavez-Munoz visits Bogota for the Latin American expo and finds magic in the making…
Published:  01 May, 2008

The organizers of the Andean Gaming Fair FADJA 2008 declared the event a resounding success for the exhibitors and for themselves. Expo director José Aníbal Aguirre said that there was a great response from the gaming sector and that the expo consolidated its position as a showcase for the industry.

North American News 
Sharon Harris's Stateside column in Casino International
Stateside
Sharon Harris is no ‘doom and gloomer’, but she warns that the year in gaming is likely to be a tough one
Published:  01 May, 2008

What would my father think if he was here today? That question comes to mind when I read about America’s current economic struggles. The money doldrums seem to even be reaching the amusement and gaming industries.

Industry News 
Octavian flat-pack to be powered by Novomatic
Published:  01 May, 2008

Octavian International is launching a ‘Powered by Novomatic' variant of the Maverick 1000, its flat-pack Electronic Gaming Machine (EGM) and games kit.

Latin American News 
Latino America – Spanish edition
Ricki Chavez-Munoz brings you the latest news from Latino America in our Spanish-language edition…
Published:  01 May, 2008

Con la celebración del décimo aniversario de Fadja 2008 ya en los anales de la historia del juego, y con ELA 2008, el primer evento del sector programado para mayo en la ciudad de Monterrey, México, nos aprestamos a volver a Europa para aguardar casi en la misma fecha de mayo la conferencia del juego European Gambling Briefing durante los días 13 y 14 de mayo en Amsterdam.

Latin American News 
FADJA 2008 in Latino America, Ricki Chavez-Munoz's regular column in Casino International
Latino America - English edition
Ricki Chavez-Munoz brings the lateest news from Latino America in his regular column for Casino International
Published:  01 May, 2008

As the celebrations for the tenth anniversary of FADJA, the Colombian expo, enter Latin American gaming lore and the first Mexican gaming event ELA 2008 gets ready to open its doors in Monterrey in May, we travel back to Amsterdam for the European Gambling Briefing during May 13 and 14.

Installations 
PGI at Casino Cosmopol in Casino International
Cosmopol takes PGI systems
Published:  01 May, 2008

Sweden's Casino Cosmopol recently reviewed their table management and cage system – and opted for PGI's Casinolink Table, Casinolink Cage and Casinolink Pit solutions. When Casino Cosmopol in Sweden took the decision to review their table management and cage system, their preference was for a supplier they had already dealt with, who had a comprehensive understanding of their casino operation and had successfully installed a number of key systems for them previously.

Industry News 
Ritzio pushes on in Germany
Published:  01 May, 2008

After opening its first gaming club in Bremen in August, Ritzio International continues to invest in Germany. It is seeking to increase its operations across the country, with a chain of Vulkan Stern Automatencasinos, a German version of Ritzio's key brand ‘Volcano'.

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