The multi-property agreement provides tailored solutions that cover marketing, payments, CMS and more.
Greentube, the NOVOMATIC Interactive division, today announced the launch of a project with Seminole Gaming and Hard Rock International whereby Greentube Pro, Greentube’s private- label social casino marketing platform, will power the Seminole Gaming and Hard Rock properties’ social casinos in North America.
The large-scale project covers Seminole and Hard Rock Casino properties in the US and internationally. Each property’s social platform will be powered by a customized framework developed specifically for the Seminole and Hard Rock Casinos. These frameworks will be built to Seminole Gaming’s and Hard Rock Interactive’s distinctive business strategies and requirements.
Owned by the Seminole Tribe of Florida, Hard Rock International is one of the most globally recognized brands with venues in 75 countries including 180 cafes, 24 hotels and 11 casinos around the world. Seminole Gaming operates six Florida casinos for the Seminole Tribe of Florida.
“These agreements are the culmination of a great deal of hard work and dedication toward meeting the strict business requirements of Seminole Gaming and Hard Rock,” said Gabriel Cianchetto, president
of market development for Greentube North America. “We partnered with Seminole Gaming and Hard Rock International because of their dedication toward providing one- of-a-kind experiences for each of their properties. We will work on this project well into 2018.”
Seminole Gaming and Hard Rock International looked to Greentube to create a localized solution for each casino extending the brand and marketing capabilities of each property. The Greentube Pro platform provides a true branded experience that will reflect the look and feel of each property. Players who visit the site will instantly recognize a virtual rendition of the property’s key locations ranging from the main casino to various site-specific attractions. In addition, the platform will allow for in-game marketing capabilities via multiple channels from the convenience of any device.
“Continual customer engagement is important to casino operators who can maximize marketing opportunities as part of the social games,” said Kresimir Spajic, senior vice president of online gaming for Hard Rock International and Seminole Gaming. “Our goal is to deliver one-of-a-kind immersive experiences and we believe this game will allow us to unite the online and offline experiences that the Hard Rock and Seminole Casino brands offer.”
“Greentube is constantly evolving to meet the needs of a demanding casino industry,” said Thomas Graf, CEO of Greentube. “These agreements with Seminole Gaming and Hard Rock have brought Greentube Pro to the next level in meeting the demands of a very competitive market. These new functions and features enhance and maintain our leadership position.”
New Features for Greentube Pro Multi-Property Frameworks
Players can choose any Seminole or Hard Rock-branded property from which to play virtually. Each social casino will provide a true branded experience that reflects the physical appearance of the preferred physical casino. Features will include visuals ranging from logo to tile treatment, to virtual host and even virtual renditions of the property’s main attractions.
Players can now invest in their gameplay and earn coins for advanced activity. The scaling economy incentivizes players to extend their time at the social casino, creating greater potential for monetization and retention.
The Offer System enables players to earn rewards for extended gameplay. Seminole Gaming and Hard Rock can offer merchandise, dining rewards and other perks to online players that can entice them to visit the property.
As part of its expanded mobile compatibility, Greentube Pro and the Seminole and Hard Rock social casinos will be compatible with Amazon Fire devices. Applications for the social platform will be offered at the Amazon app store.
Casino Currency Exchange
This function allows registered players to exchange points they earned at the brick-and-mortar property for online coins. The exchange enables Seminole and Hard Rock-branded properties to create offers that can reduce the liabilities created by high volumes of player/VIP points.
Online players can now register for the Seminole Wild Card reward program or link to other Hard Rock rewards programs via the social casino.
Guest Mode allows players to dive right into gameplay without registration. The feature creates an anonymous user account, enabling Seminole Gaming and Hard Rock to monitor play and populate a player’s account, should they decide to register for the Seminole Wild Card program at a later date.
Greentube Pro, Greentube’s private-label social casino marketing platform, was created by Kenny Huang and his team at BlueBat Games – a Greentube subsidiary. The Greentube team has already commenced an aggressive deployment schedule for 2018 whereby several social casino properties will go live shortly.