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Ainsworth enjoys positive outlook after AGE
Ainsworth Game Technology used the 2006 Australasian Gaming Expo as the platform for the international launch of their new logo, colours and tagline.
Featuring bold red and black and a slick, modernised logo, Ainsworth has reinvigorated their business and re-asserted their position as a world-leading gaming company.
GM Marketing, Ric Williams commented of the changes: “We may have a new corporate look, but Ainsworth still prides itself on the same core values we’ve always aspired to – quality, innovation and excellence. This is an incredibly exciting time for us with our re-brand as well as where we are with new product development and our extremely positive end of year financial result.”
On the 23rd of August the business announced to the ASX an audited after-tax profit of $3.2 million, a $14.5 million turnaround in its performance on the previous corresponding period.
Commenting on the result, the Company’s Executive Chairman, Len Ainsworth, said he was delighted with the successful turnaround of the business and that he anticipated a future focus on continued cost containment and increased gross profit margins would herald further profit growth in the new financial year.
”I am very pleased that this positive result has been achieved internationally and that we have also achieved a stronger domestic position.”
Chief Executive Officer Mr David Creary said: “International markets are providing solid opportunities for growth. Within Australia, AGT experienced increased revenue and market share within New South Wales, despite the ongoing challenging market conditions. We are mindful of maintaining a sound domestic base and anticipate future growth in the new financial year”.
From a product perspective Ainsworth continues to expand their Ambassador XL range with strong results domestically and internationally. The Ambassador game suite continues to grow with over 20 new releases across domestic markets displayed as well as the expansion of their successful link product Parrots Gold.
Domestic Sales Manager Cameron Louis commented on the Company’s product range for Australia, ‘We’re now producing new cabinets and new games - that are more reliable - we’re entertainment driven with a focus on bottom line returns. Hence our ever growing domestic market share.’
At the close of AGE 2006 the future for Ainsworth could not seem more positive.
