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New Manager of Sales for Bally
Xavier Serra has been appointed Manager of European and African Sales and Operations for Bally Technologies. “I am delighted to be joining Bally during this exciting time,” Serra said.
A native of Barcelona, Spain, Serra most recently served as director of slot operations for Cirsa International Gaming Corp. (CIRSA), where he managed all of CIRSA’s slot operations in South America, the Caribbean and Spain.
Serra obtained an MBA degree from the Escuela de Administración de Empresas de Barcelona. He will be based in Barcelona.
“Xavier is highly regarded throughout our industry for his extensive knowledge of international gaming markets,” said John Connelly, Vice President International for Bally Technologies.
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