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Expensive name
Danish Internet company Balslev Media bough the German domain name http://www.casino.de/ for Euro 400,000 - US $591,000. This is understood to set a new record price for a German domain name.
According to its new owners, the domain name acquisition was a bargain. "The value of the domain consists of several things; first of all it's the perfect brand name - it's short and it describes exactly what we do. And many people will find our website even if they don't know anything about us through direct traffic, by typing a keyword domain name into their browser."
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