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Bally: record first quarter results

Published: 
10 December, 2008

Despite ‘challenging economic and capital market conditions', Bally has announced record first quarter revenues of $237 million for the period ending 30th September.

Year-on-year, this represents revenue growth of 26 percent and net income growth of 42 percent, while the company's selling, general and administrative expenses have been trimmed to 25 percent of revenue from 28 percent.

Meanwhile  Bally has bought Planar's System's CoolSign digital signage business, including software, networked digital displays, and content services aimed at the gaming industry. Planar retains the ownership of the Coolsign business and products for all fields of use other than gaming.

Bally is adding CoolSign to its own Networked Floor of the Future systems, integrating it with iVIEW Display Manager, a controller that allows casinos to present system content or marketing messages on the main game screen, the top game display, and overhead displays with picture-in-picture capability.

Bally has made Cisco its preferred provider of high-speed Ethernet networking for the casino floor.








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