Ainsworth Game Technology will use the 2006 G2E Expo, Las Vegas as the platform for the international launch of their new logo, colours and tagline. Featuring bold red and black and a slick, modernised logo, Ainsworth has reinvigorated their business and re-asserted their position as a world-leading gaming company.

GM Marketing, Ric Williams commented of the changes: “We may have a new corporate look, but Ainsworth still prides itself on the same core values we’ve always aspired to – quality, innovation and excellence. We are excited to roll out the re-brand onto the global stage now and anticipate our international customers will respond positively to our new direction.”

From a product perspective Ainsworth continues to expand their Ambassador Excell range with G2E being the launch of their new SLIMLINE cabinet.

GM of Ainsworth’s European operation, George Steiner commented of the latest release: “Ainsworth fans can rest assured the SLIMLINE cabinet still incorporates all the famed Ambassador features including the 26” LCD screen, quality 3D graphics and enhanced player interactivity. However the new super-slim cabinet design for the Ambassador EGM will allow venues to capitalize on floor space with a greatly reduced machine footprint.”

The Ambassador game range continues to grow with multiple new releases across European markets being shown at the G2E including Wacky Walrus, Year of the Dog and Dollar Bill. These new releases were recently displayed at the Hungarian Gaming Expo and market response indicated that these concepts will be popular additions to the existing Ambassador game suite.

Sharon Ruddleston, Product Manager for Ainsworth, commented on the company’s product range for Europe: “Our new games and new SLIMLINE cabinet will all be on show at the G2E 2006. We ask you to come to the Ainsworth stand and see for yourself - we’re entertainment-driven with a focus on bottom line returns.”

Ainsworth Game Technology will exhibit at the G2E Expo, Las Vegas Convention Centre on 14, 15 & 16 November 2006 – booth number #2321.

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