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PwC appoints new Head of Gaming
PricewaterhouseCoopers LLP have appointed leisure director, David Trunkfield, as the new head of Gaming for the UK practice. Following eight years experience with PwC, this internal promotion sees David move from leader of travel and leisure within the firm's Strategy group, to overall head of Gaming. Previously he worked at the COBA Group, a boutique strategy consultancy.
During his time with the firm David has provided strategic advice, commercial due diligence, and market reviews to a wide range of clients in the gaming sector, including Gala Coral, Rank, Genting, Sisal and GTECH.
With expertise across all leisure sectors, David has also led research for PwC over the last year looking at consumer behaviour and allocation of discretionary spend in the downturn, with a special focus on gaming.
David said: "During my time looking at the industry, the nature of gambling in Britain has shifted substantially, mainly due to regulatory changes and an increase in the number of gambling products available. The interplay of these structural changes with the recession has led to gaming companies facing many challenges. However, the sector remains hopeful as more markets open up internationally - it is a very exciting time to be involved in the industry."
