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Stanley, Harrah's build British online presence
Casino operators Stanley and Harrah's are both developing their online sites in the UK. Stanley Casinos is launching a Chinese-language version of its online Circus Casino as part of its plan to integrate Internet and offline brands.
Opening for business in September, the Playtechpowered site for speakers of both traditional and simplified Chinese offers the full Circus selection of more than 60 games, streamed live, and a wide range of welcome bonuses.
Peter Nolan, Managing Director of Online for the company, said: "One year, on we are delighted with the success of CircusCasino.com and our new Chineselanguage casino will give us the opportunity to really enhance the playing experience of our Chinese customer base and grow the brand."
The launch is being promoted with special events at the Circus Casino locations in Birmingham, Liverpool and Manchester, as well as at one of Stanley's London sites.
Besides the Circus-branded operations, Stanley - part of the Genting Group - also runs casinos under the Mint and Maxims monikers, as well as Crockford's, The Colony Club and The Palm Beach in London.
Meanwhile, Harrah's Interactive Entertainment has signed up 888's Dragonfish division to provide its online gaming systems for the UK launch of the World Series of Poker and Caesars Casino brands.
Dragonfish will provide software for gaming, epayments, customer relationship management and customer support.
