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eCogra OKs Brightshare affiliate programmes
Britain's Brightshare, which manages online affiliate marketing for Jackpot Factory Group, has become the third recipient of eCogra's Affiliate Trust Seal.
The Affiliate Trust Seal shows that casino and poker affiliate schemes adhere to operational and player-protection standards set by eCogra, a nonprofit organisation based in London.
The body, which was already accrediting online gambling operators and their software suppliers, recently broadened its scope to include affiliate programmes with the launch of the seal.
To qualify for the seal, affiliate programmes must show that they establish, monitor and enforce best practice; calculate affiliates' revenue correctly and pay promptly; communicate efficiently; and can accurately link individual players to the relevant affiliate.
Jackpot Factory Group's nine online brands include five casinos, a multiplayer poker room, an online bingo hall, and two mobile casinos. BrightShare runs its affiliate programmes using the Microgaming Affiliate System.
