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Gaming charity warns: "Donate or be shamed"
Britain's Responsibility in Gambling Trust (RIGT) has relaunched as The Great Foundation with a pledge to aggressively pursue funding from all sectors that benefit from gambling.
The Great Foundation - with Great standing for Gambling Research, Education and Treatment - will research the extent and causes of problem gambling, as well as paying for treatment of affected individuals and funding educational programmes to encourage responsible gambling.
It hopes to raise £5m ($8m) each year by targeting not only the gambling sector itself, but also other businesses that profit from gaming - such as banks, media, and professional advisers.
Director Geoffrey Godbold said: "We feel justified in pointing out to these stakeholders that they are benefiting from the gambling world in the same way that the operators are and therefore it is appropriate that they make a contribution."
Chairman of the Board of Trustees Andrew Tottenham added: "We will, under our new name, now be seriously focusing on those who are shirking their social responsibility either by not supporting us at all or by making a donation which is far less than it should be, given the levels of revenue that they generate.
"We are prepared to ‘name and shame' by direct and indirect means," he warned.
Under its new name, the seven-year-old organisation will classify donors as Great, Greater or Greatest.
These designations "will be awarded on a 'widow's mite' basis," the foundation said. "They will not depend on the actual amount donated but on the generosity of the donations against the size of the donors' operation".
