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Events vie for attendees' attention as London gaming expo nears
Published:  12 November, 2009

Diaries are fast filling up for delegates to IGE, the International Gaming Expo which runs 26-28 January at Earls Court in London, and the International Gaming Awards held on the eve of the show.

IGE organiser Clarion Gaming - which also produces the ATEI, ICEi and Betting Show events running simultaneously - will next year launch a new party for IGE attendees at the Orchid nightclub.

The 26 January event, dubbed Infusion, will feature live music and performance artists as well as DJs.

Clarion's Charlotte Skinner said: "Networking is an extremely important feature of IGE week, which is why we aim to create an unforgettable experience in one of the world's top entertainment meccas." Clarion is offering sponsorship and hospitality packages.

The previous evening, guests at the International Gaming Awards will hear Harrah's Interactive Entertainment CEO Mitch Garber speak on the future of online gaming. Garber, who in an earlier part of his career opened the first gaming-law practice in Canada, was previously CEO at both Partygaming and Optimal Payments.

The awards programme, distinct from the trade shows that come over the following days, is managed by Empire Casino Recruitment subsidiary Clever Duck Media.

Meanwhile, future IGE events are likely to see a stronger-than-ever Hispanic presence thanks to a tie-up between Clarion and Grupo Interazar de Inversiones, organiser of the FER-Interazar expo in Madrid.

An alliance between the two show organisers will lead to collaboration on marketing each other's events, including ATEI, ICEi, The Betting Show, and the Andalusian Gaming Trade Fair in Malaga, as well as IGE and FER-Interazar.

In London, there will be a special reception at IGE for the Spanish gaming and amusement industry.

Clarion Managing Director Julian Graves said: "More than 11,000 Spaniards have attended the London show since 1995, averaging nearly 900 at each of the last five editions. Iberian operators will clearly always look to their own show as their first port of call, but what we can deliver in London is a fresh perspective on an even wider range of gaming disciplines taking their inspiration from different international market players.

"This is particularly pertinent given recent developments in Spain's betting, street and remote gaming sectors - all of which have strong representations at IGE."







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