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TCSJH’s Access All Areas a success again!
The second ACCESS ALL AREAS event hosted by TCSJOHNHUXLEY was held in Las Vegas at the same time as G2E – and was once again a major success…
The VIP – Visit, Indulge, Play theme for this year’s show truly lived up to all expectations. Guests were whisked to the event by exclusive chauffeur driven limousines, and were greeted by the VIP Valet Girls at the hotel entrance. Once inside the spectacular Ghostbar at the top of the Palms Hotel, visitors were treated to the full VIP experience. The venue was transformed into a stunning upscale casino featuring beautifully produced products with luxurious finishes and textures. In addition to the full product portfolio, a whole host of new and exciting innovations were showcased at the event, which included the new e-FX Solo display - an entry level model, perfect for delivering a cost effective table solution with striking graphics on a single sided 21” screen; Double Action Roulette - a unique variation to the traditional game of Roulette delivering two winning numbers from a single spin; Supernova Table Bonus system - a powerful progressive and game bonus system that drives increased revenues by adding higher levels of player excitement and loyalty to table games; 3 Dice Football which combines the excitement and companionship of Craps with the sport of football and Gaming Floor Live, a new Real-Time Roulette game optimisation tool designed to maximise key performance areas and profitability.
Customer response was overwhelming, with visitor numbers exceeding all expectations. Tracy Cohen Marketing Manager comments, ”Our pre-show marketing campaign proved extremely effective with visitor registrations to our website significantly higher than last year. We decided to stay open until 8pm to take advantage of the venue which is magical after sunset, and by the end of the first day we had almost as many attendees as the 2009 event, with final visitors numbers doubled.”
The event’s success is not solely down to the great location and showcasing superb products. Customers absolutely loved the relaxed atmosphere and the fact that they could spend time with the team away from all the usual distractions of a trade show. With extra indulgence treats such as signature cocktails, European candy store, memorabilia photos and massages, many visitors found it hard to leave!
The increasing success of the ACCESS ALL AREAS events has rewarded what was a bold move for TCSJOHNHUXLEY. Roger Hawkins, CEO for the Americas comments, “This year’s event has been an unmitigated success for us. Not only have we doubled the numbers, we have maintained high quality visitors who have enjoyed our hospitality and been able to spend time with our team, really seeing our product offering. Asked whether the company would be holding the Event in 2011, Roger Hawkins responded, “We always listen to our customers and right now the response to continue is almost deafening!”
