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VendingData enters gaming plaque arena
Published:  01 September, 2006

Las Vegas-based VendingData has announced it will be entering the market for gaming plaques, which are used internationally by casinos for high stake games representing the highest monetary value denomination.

Plaques are much larger than traditional gaming chips and their shape varies depending upon the casino’s aesthetic preference. Because they are issued to “high rollers”, plaques are usually highly decorative, featuring customized artwork of intricate designs specified by the casino. Dolphin plaques incorporate multiple security features of the latest technology – both covert and overt. In the past, plaques have been formed and finished by hand, making them expensive and slow to manufacture. Dolphin plagues are entirely machine made with much higher precision while still maintaining the luxurious feel and appearance of the original, including fully customized features.

Mark Newburg, VendingData’s President and CEO stated: “The market for gaming plaques is predicted to rise exponentially, due to massive growth in Asia, where casinos have extensive facilities for high end gamblers. Our recent acquisition of Dolphin, with their manufacturing capabilities, and our patented RFID technology make this a logical step in the continuing expansion of our product line and broadening of our revenue base.”

Simon Herbert, VendingData’s Vice President of Global Sales explained: “As new entrants to the casino plaque market we will be cautious with our projections. Our advanced manufacturing techniques will, however, give us a distinct competitive advantage.”

In the International market, casinos have an average ratio of 30% plaques to 70% chips.


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