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Gaming is in a state of recovery – well, that’s certainly what visitors to ICE 2012 left thinking. If exhibitions are a guide to the health of an industry, ours is looking good
VNE is the number one manufacturer of change machines in Italy – the country with probably the highest requirements in the world for change machines. The combination of AWP and VLT at single sites means that the demands on change machines are very high.
The VNE product range covers more than 20 different versions, with change machines from simple notes to coins changing, to the top of range Super Change VLT and Queen Change for VLT platforms.
VNE change machines stand out in a crowd, are attractive and elegant. They are also very strong and secure. Furthermore, the components are all integrated in a very precise manner, making use and support that much more easier. VNE uses the best components that the industry can offer.
The success in Italy led to the natural step of providing international markets with VNE solutions, and VNE exhibited at ICE in London with a well-sized stand. VNE was placed at pole position at the ICE – right at the entrance. The word is spreading more and more about the great, reliable and elegant change machines of VNE. Mr. Lorenzo Verona, Commercial Director at VNE explains, “We had several excellent conversation at both shows. We are noticing even more interest from international markets for our products. The fact that we are the number one manufacturer in the most challenging market in the world for change giving really sends the message home. We are so successful only because we listen to our customers and provide them what they need – reliable, strong, secure change giving solutions that work very well day-in and day-out and are optically very pleasing as well. We wish to thank all the visitors to our stands in Germany and England. We look forward to continuing to support our international customers”.
Looking back at a successful ICE, Amatic Industries products were very well received and many visitors enjoyed their time on the Amatic stand. Amatic Industries is a pioneer in multi-game technology and new innovations were on display.
Amatic’s Performer family has now grown by a new member – the Performer Slant Top. The unique design of the Performer Slant Top literally drew visitors to the stand. The Performer Slant Top is available with either two or three wide-screen 26” monitors.
The Performer cabinet family gives operators even more choice. Naturally the popular and well-known X3000 slot cabinets were on proud display at the ICE.
Operators are looking for the right games to fit into the best cabinets. Amatic Industries fulfils both requirements, with games like Aztec Secret, Billy’s game, Eye of Ra, GrandX and Tweety Birds.
‘Made in Austria’ stands for the combination of clever innovations integrated into unique engineering. This is why the Grand Jeu electronic roulette range from Amatic Industries has been so successful. The elegant design made up of mahogany, the in-built security, the longevity, the many features allowing it to be combined with Satellite terminals, croupiers and much more – all this has placed Amatic Industries in the limelight. The lights will be shining brighter thanks to the further designed Roulette Grand Jeu Double. This dual-wheeled electronic roulette is a true eye-catcher with its four large screens and great side design.
The Suzo Happ stand was one of the busiest at the ICE. The sheer choice that Suzo Happ provides the market means that customers can find the right product and solution for each and every application; the number of items the Suzo Happ Group offers is approaching 40,000. Suzo Happ is truly the one-stop shop where customers can source all their requirements.
A real understanding of market trends has led to many innovations by the Suzo Happ Group over the years. This continued at ICE where the Celebration Topper was introduced. It can be loaded with two confetti launchers to give that winning player a real surprise. The confetti tubes are simple to integrate into the Celebration Topper – they just slot in either side at the top of it. The Celebration Topper is SAS approved so operators can control when that magical moment should happen – for example after a certain payout rate when a hand-pay is necessary. Tests in casinos have shown that players like not only the experience but to see the confetti around the slot – then everybody on the casino floor knows where the winning slots are. Furthermore, in this case it acts as a positive leverage to attract and keep players in the gaming location - thus driving revenue.
APEX Gaming strives continually to take gaming to ‘the next level’. At the traditional stand at the ICE, APEX gaming demonstrated yet again the strength in depth of the products and solutions available. APEX gaming has grown to become a major player in the industry over the past years with a strong operations division to match.
The Pinnacle upright and Pinnacle SL slant top cabinets continue to stand out through their elegance in design. Built in the finest way with first-rate materials (such as chrome) and incorporating the best monitors for each type of gaming machine (two 22” monitors for the Pinnacle and two 26” monitors in full HD resolution for the Pinnacle SL) – the Pinnacle gaming cabinet family is finding itself more and more in international gaming.
APEX gaming introduced 3D games on 2D screens at the previous ICE, and has now taken 3D gaming to the next level with five great games on display in 3D: The Adventures Of Captain Nemo, Legend Of The Sphinx II, Wonderland, Ocean Tale 2 and Royal Fruits.
The Quikker – the electronic 2-in-1 table game – once again stood out. The Quikker game is unique to the market and combines the best of poker and roulette. New gaming certifications have followed on from the ticket-in, ticket-out capabilities.
The Shuffle King is an electronic card shuffler. Having been introduced to the market last year, major casino groups have now integrated the Shuffle King as it combines reliability with economic pricing. Furthermore, it is GLI approved.
Aristocrat delivered a total gaming experience at ICE 2012 with a broad portfolio for casino, street, lottery, online and mobile operators. The global gaming solutions developer is reporting high levels of interest and solid sales orders for its latest software and hardware products for each sector.
Stand 3415 at Europe’s premier gaming trade show was the launch pad for a number of European and global firsts from Aristocrat with new games, game categories and cabinet options and extensions for traditional gaming floors.
Some stand-out games were Wonder 4, Aristocrat’s first multi play offering for Europe, The Phantom, Queen of the Nile Legends and upcoming Feature Top Box games JAWS: Bounty Hunter and The Mummy.
The sheer breadth of exciting and varied new forms of gaming entertainment turned presentations into a whistle-stop tour at this year’s London show, explained Damien Greig, Senior Regional Sales Manager.
“There was barely enough time for customers to take in the entirety of the range, from the new games in the Mega Pay and Win Your Way series, through classic revivals and standalone progressives to the latest innovations,” Mr Greig said.
“The ultimate star attraction was Aristocrat’s range of VIRIDIAN Hybrid steppers, particularly the licensed Zorro games, with their unique shutter technology that allows for video overlays to mask the reels.
“These games proved universally popular, and Aristocrat is now prioritising their introduction into Europe following their launch in the USA,” he said.
Following a first outing at G2E Las Vegas, Aristocrat also brought its Class III downloadable solution ‘Aristocrat On Demand’ to the London Show.
The Novomatic stand was, as ever, the sun which the show orbits around. Novomatic were already on the crest of a wave, having announced unconsolidated statistics that, with Group turnover during 2011 of more than 3 bn. Euros, strongly suggested that this was the Austrian gaming giant’s best year ever. The achievement had already been recognised before the show opened its doors, with Novomatic honoured as gaming’s ‘Best Manufacturer of the Year’ at the inaugural ‘Totally Gaming Awards’.
New cabinets comprised NOVO LINE Curve, an upright cabinet with a lovely curved monitor for reel display; Super-V+ Gaminator III and NOVO LINE INTERACTIVE cabinet, new machines with next generation cabinet technology for the top performing Novomatic gaming platforms and systems: Coolfire II and NOVO LINE. Extra wide screens for an in-depth gaming experience, elegant style and top quality design make the cabinets a sure bet on every casino floor.
Nineteen new games made their debuts at ICE and featured a wide range of themes and attractions. AGI’s Coolfire II games combine innovative gaming concepts with outstanding game play and leading-edge technology.
So much to see on the Novomatic stand – they really never disappoint – and we haven’t yet touched on the NOVO LINE server-based system and we’re nearly out of space! We will mention the lovely evergreen license of the Marilyn Jackpot, a Mystery Progressive with Marilyn Monroe’s iconic looks and charm coming from every curve.
In all, Novomatic enjoyed a sensational final ICE year at Earls Court. AGI Managing Director Jens Halle summed up the end of an era and eagerly looked forward to next year’s new direction: “This has been a tremendous ICE Totally Gaming. We can all feel somewhat nostalgic about this being the last gaming industry show to be held at Earls Court but we have so much to look forward to as we move to ExCel next year. We all must undertake a period of educating and informing our customers about the new venue and the new date: it is a process that, for Novomatic, starts right now and it will usher in a new period of growth; not just for the show but also for the great industry that it represents.”
International Brand Gaming, specialist OEM solution provider, were pleased with the number of enquires and reaction to the Nitro and Nitro XL Gaming cabinets at ICE.
The Nitro brand of cabinets, in association with iBrand Gaming’s partner Elite Casino Products (ECP), were both on display at the show. The Nitro (22” dual screen cabinet) and the Nitro-XL (32” touchscreen cabinet) slot cabinet series were well received and with their contemporary aesthetic styling, space-saving slim profile, and premium features sets them apart in the gaming market.
The NITRO Series’ flexibility provides customers with a product that is easy for technicians to work with because of its easily accessible cabinet interior.
“We have worked and promoted the Elite Casino Products range for a significant time and having them on display at the recent ICE show exceeded all of our expectations,” stated iBrand Gaming’s Managing Director, John Malin. “The recently launched Nitro-XL cabinet was a great hit and we look forward to the coming months.”
EGT proudly presented its latest innovation at ICE, the elegant and ergonomic P-22/22 cabinet from the Premier Series Gaming Products. Designed by EGT, the P-22/22 cabinet is a product of the company’s 10 years’ experience in combination with the latest developments in the field of ergonomics. By designing this product EGT has taken into consideration different physical and psychological factors and have achieved perfection even in the slightest details. To make things even better, the software for P-22/22 is run by the technologically advances platform Exciter II which allows brilliant graphics quality and faster performance. The Premier Series combination is completed by a Multigame with 20 attractive games – the Premier Multi-1. What is more, every consecutive Multigame will contain at least 40 Games.
Another brand new product showcased by EGT at the ICE Exhibition was the United Mystery Jackpot System. This system is a really valuable asset for every casino because of its multi-functionality. The United Mystery Jackpot System can be connected to more than 100 machines of ANY brand and features 3 levels of jackpot.
Concerning Multiplayer Solutions, EGT introduced the brand new STORK Terminal which demonstrates a new, more elegant, practical and flexible design combined with high-quality technology and user friendliness in every respect.
EGT was also proud to announce the absolute success of other new products like the attractive Cat4Cash Progressive Jackpot System and the Vega Vision+ Cabinets, also compatible with a wide range of P-Series Multigame products in combination with the Exciter II Platform.
Concerning the company’s plans for 2012, Stanislav Stanev, Deputy Director Sales & Marketing observed “EGT is already well known brand not only on the European market but also in Asia and South America. We will do our best to further extend our position by launching new products and penetrating new markets. My expectations for the next ICE Show in the ExCel Exhibition Centre are that it will meet the demands of the Gaming Companies even better and will be even more attractive and profitable for both exhibitors and visitors.”
TE Connectivity’s Elo touch solution portfolio expanded at ICE with two of its leading touchmonitors now having projected capacitive (PCAP) touchscreen technology. In addition, customers could view three more Elo touchmonitors now available with iTouch zero-bezel surface acoustic wave (SAW) touchscreens.
The Elo TouchSystems 1515L and 1715L LCD desktop touchmonitors now offer multi-touch functionality and increased touch sensitivity for the demands of retail, hospitality and high-traffic commercial use. Adding PCAP technology to the 1515L and 1715L touchmonitors provides a unique, aesthetically pleasing seamless design resistant to water, impacts, scratches and other contaminants on the screen. The Elo TouchSystems 1519L, 1919L and 2201L wide-aspect LCD desktop touchmonitors are now available with the innovative iTouch zero-bezel SAW touchscreens. These new iTouch touchmonitors offer a seamless, glass-to-edge, frameless design while maintaining the fast, accurate and stable performance comparable to conventional SAW technology.
ICE 2012 was a special show for Innovative Technology as it marked the start of a year of festivity for the company who this year celebrate ‘20 Years of Innovation’.
Sporting a new stand design and two purpose built demonstration units the Innovative Technology stand was a hive of activity with a record number of visitors this year.
The complete range of bank note validators and payout solutions were on the stand where Chairman and Founder David Bellis MBE was proudly demonstrating SMART Data. A new software program, SMART Data allows worldwide customers to manage their own data. For example add a new issue note, create a new dataset or improve the performance of an existing dataset.
Looking ahead to 2013 and the first year of ICE at Excel Innovative Technology have already secured their stand for ICE 2013, increasing their stand size considerably in the new venue to further demonstrate their product range.
JENSIgame – pioneer in internet gaming for land-based operators – used ICE as an opportunity to make a major announcement: JENSIgame has partnered with DirectSlot (www.directslot.com) and Yez Gaming of Malta to bring further new exciting opportunities to operators who wish to make use of internet gaming in land-based locations.
Internet Lottery Gaming is the perfect option for land-based operators to make use of the opportunities of internet gaming. DirectSlot / Yez Gaming has been successful in its application for an online gaming licence in Greece. Mr. Jens Göransson, founder and CEO of JENSIgame, notes, “This opens up great new chances to operators in Greece. We are discussing having Internet Lottery Gaming sited with over 400 operators in Greece”.
Magic Dreams’ General Manager Luca Gerardini said of ICE: “Our expectations have been totally surpassed, we are absolutely satisfied of the enthusiastic feedback and the positive opportunities we got during the exhibition”.
In 2011 Magic Dreams had a year of great changes and evolution. During 2011 the saw growth and expansion in several high potential business areas; for this reason ICE exhibition offered to Magic Dreams the unique occasion to put into action the aggressive strategy planned for a profitable and ambitious 2012 and the first results have been immediately received.
“We are very proud of the high quality level we reached thanks to the exceptional investments we planned in order to set the grounds for a bright future,” Gerardini stated. “Our established customers immediately noticed the great innovation we showcased, but we are also extremely happy that, thanks to our new launches, we grabbed the attention of several new operators. This year’s exhibition brought outstanding business opportunities that we are looking forward to pursue”.
There is real room for the Company to grow into over the coming 12 months. For 2012 Magic Dreams plans to enter into new countries as well as to increase its market share where it is already active.
“We’ve recently expanded our presence into Africa thanks to the excellent performance that our Double Draw Poker generates, we now plan to achieve great targets in this area. We do plan also to enter in the Asian market, which doesn’t just mean Macau but also the surrounding countries. Of course Europe and South America are always the markets where our activity is well established, for these territories our intention is to be strengthened and consolidated by offering innovation, flexibility and great dynamism.”