MaharajahClub is a gaming site aimed squarely at South East Asia, the first gambling web site specifically targeting this area. Sachin Pawa, CEO of MaharajahClub, said of the project: "This is the first time an online gaming company has targeted an audience based on ethnicity. It happens in landbased casinos around the world and we at Maharajah Club wanted to be the first to take this very effective segmentation approach online. By targeting ethnically, we can cater to the culturally specific needs of our clients in a way that no other casino on the net can."

Lucky guests were wowed by the transformation of Hotel Russell’s elegant banquet room into a beautiful, 1930s-themed, Indian palace. The crowd was also entertained by classical Indian music and dancers while they supped on exquisite Asian fare. The highlight of the evening’s menu was a 6’5", flowing chocolate fountain, by Karema’s Chocolate Fountains, with fruits and pastries for guest’s dipping pleasure.

To help celebrate their launch, MaharajahClub also enlisted the help of Bollywood actors Rahul Dev and Gulshan Grover.

Meanwhile, in a completely bizarre piece of promotional work, Pokershare have enlisted the help of simian Mikey, the poker-playing chimp. Mikey is trying to earn enough money to cover his retirement, but he has been refused entry into the World Series of Poker tournament. PokerShare.com have said they will search hard to find another poker tournament that will let Mikey play.

“Mikey will overcome this rejection into the WSOP 2006 and keep practicing until another poker tournament picks him up. We will sponsor him in whatever tournament will accept him because we know a chimp can beat a chump,” says Max Wright, PokerShare.com Poker Room Manager.

Mikey the chimp’s high profile and army of poker- p l a y i n g fans, have led PokerShare.com to use Mikey’s image and identity as the new face of PokerShare.com.

“Mikey has stolen the show at the 2006 WSOP and he is the perfect marketing vehicle with which we want to brand ourselves. He embodies the brand of PokerShare.com because he is playful, fun, and different. All very positive attributes which contribute to the most generous site on the Web – PokerShare.com,” said Wright.

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