The Chile Casinos is a young trade show that, with 3,000 visitors in 2005, was a great success with plenty of promise. But unfortunately the second outing for the show in 2006 experienced a drastic decline in exhibitors as well as registered visitors. The reasons for this decline are manifold and have been discussed at length: a tight schedule with big international trade shows like Sagse and G2E not far away on the busy calendar, the upcoming ICE only a month ahead, and the current situation in the Chilean market with partial delays in the tender process have all been a significant influence.

Despite a poor attendance AGI sees this year’s trade show in Chile as a long-term investment in the developing South American markets. Novomatic always tries to establish its name in emerging markets at an early stage. Thus they also seized the opportunity to introduce the new sales representative for Latin America, Rudolf Lenhart, and to announce the opening of a new sales office in Santiago de Chile.

“We have observed very positive developments in South America – particularly the market in Chile is, with up to 17 new casino licenses, very promising,” says Jens Halle, Managing Director AGI. “We decided to take part in this year’s Chile Casinos trade show in order to further establish our products in Chile. Even though only a few visitors found their way to the show, those few were very important business and sales contacts crucial to creating a successful expansion in the region. We are convinced that AGI’s broad product portfolio is able to provide operators in Latin America with the gaming equipment their customers demand.”

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