Bally has signed the gaming industry’s largest combined slot, casino management and bonusing systems deal to date in an agreement with Las Vegas Sands to provide an expansive range of Bally technology at nine casino resorts in Las Vegas, Macau and Singapore.

Upon complete execution, based on successful ‘go-lives’ at multiple properties, the series of contracts is valued at up to $56 million US.

The comprehensive agreement covers The Palazzo Resort Hotel Casino under construction on the Las Vegas Strip, The Venetian Macao Resort Hotel under construction on the Cotai Strip in the People’s Republic of China (PRC) Special Administrative Region of Macau, six future Las Vegas Sands casinos on the Cotai Strip and The Marina Bay Sands under construction in Singapore.

“This is a milestone event for Bally as we announce the largest contract in the Company’s 75-year history,” said Richard Haddrill, CEO of Bally Technologies. “To be the technology provider of choice for such a progressive company is a role we take very seriously, and we look forward to working together on all of these integrated resorts around the world.”

The contract includes a full range of Bally Casino Management Systems (CMS) / Slot Management Systems (SMS) technologies, the complete suite of Bally Power Bonusing solutions, eTICKET cashless functionality and interactive iVIEW displays for up to 16,000 slot machines.

Already the casino management systems provider at Las Vegas Sands’ The Venetian Resort Hotel Casino on the Las Vegas Strip and at the Sands Macau, Bally has enhanced its software and product sets for Las Vegas Sands to accommodate the specific requirements of the growing Asian market. Bally CMS/SMS can support dual currencies, multiple chip sets per table, non-negotiable chips, premium player programs, chip purchase vouchers and expanded monetary fields.

Las Vegas Sands will also enhance the player experience by deploying Bally Power Winners, a configurable random progressive jackpot technology that rewards players using their player’s club cards.

Meanwhile, the company has hired Bruce Rowe as Senior Vice President of Business Development, as of the end of May 2007. Prior to Bally, Bruce worked for GTECH and Harrah’s, where he served as Corporate Vice President of Slot Operations, Research and Development as well as Corporate Vice President of Information Technology.

"We're pleased to add Bruce to an already-strong management team that is committed to building on the momentum we have growing in the marketplace," said Richard Haddrill.

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