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Royce & Bach moves into Asia-Pacific market
Silver Heritage deal brings new electronic Roulette manufacturer into play
Published:  01 September, 2007

At G2E Asia in Macau, Royce & Bach appointed Silver Heritage Limited, one of the leading operators of electronic gaming terminals to licensed gaming premises in the Asia-Pacific region, as an exclusive representative for South East Asian Region.

Together, the two companies rolled-out Royce & Bach’s electronic roulette products in Asia, beginning with the deployment of three multiplayer Roulettes to Holiday Casino group in July. These roulettes will add to already high number of electronic roulette terminals operated by SHL and drive Holiday Casino Group’s casino revenue by using different approach to the design of electronic multiplayer to increase machine income.

Royce & Bach and SHL aim to roll out a significant number of Electronic Roulettes in the next months and bring a range of additional multiplayer products including electronic dice and virtual Roulette to the market. Casinos in Cambodia, the Philippines and Vietnam will be the first countries to experience Royce & Bach’s technology.

Matevz Mazij, Head of Sales and Marketing stated: “Asia is a key start market for our international expansion and we are delighted to be working with SHL. We see it as the start of wider activities in the region and believe our products have the potential to offer an unrivalled customer experience. We look forward to offering this and other products in the region, offering everything from roulette game, dice game, to slot games.”

Mike Bolsover, Director Business Development stated: “We have a strong presence in the Asia-Pacific casino market and SHL is pleased to be working with a strategic partner who can provide superior niche products to our customers.”


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