Atronic Systems has broken ground with the company’s first ever GALAXIS casino management system sold and installed in the UK at the recently opened The Isle at Coventry Casino. The newly built casino, located at the Ricoh Arena in Coventry, is owned and operated by the Isle Casinos Ltd part of the Isle of Capri Casinos Group which is headquartered in Biloxi, Mississippi.

The Isle of Coventry opening was held on the 6th July 2007 presenting an impressive 100,000 square meters of pure opulence including a 60 meter indoor waterfall. It also includes restaurants, bars and a stage area for live shows. The casino offers players a range of services and includes 20 slot machines, 50 Novomatic Touchbet roulette stations and 32 gaming tables all connected to Atronic Systems’ sophisticated GALAXIS products.

The Atronic Systems installation included Star|SLOTS and Star|TABLES which takes care of all accounting requirements for slot machines and gaming tables, the multi-functional Star|MARKETING which encompasses player tracking, cage and reception management, and the highly successful smart card cashless system, CHIP CASH enabling the casino to fully function as a cashless venue.

An important challenge for Atronic Systems was to interface the CHIP CASH system with The Isle at Coventry’s Micros Point of Sale system. This interface enables players with a CHIP CASH smart card to use player’s funds or promotional points on the card for purchases within the casino such as at the bar or in the restaurants. In addition, it is the first time ever that the CHIP CASH system has been installed on gaming tables for the purchase and redemption of chips.

Chris Brammer, Managing Director at The Isle Casino, is a firm supporter of smart card cashless gaming. He explains: “We wanted to create an exceptional gaming experience and felt that CHIP CASH would help us in achieving just that. It’s the first time that a smart card is offered in a UK casino for gaming and our players seem to accept the card without reservations. By extending the use of the smart card for the gaming tables and the point of sales stations, we feel that we are offering a complete package to our players.”

Atronic Systems’ Director of Sales, Anette Jauch, is very pleased with the installation saying “The casino is absolutely stunning in its décor, ambience and service. We are very proud to be part of this project with our management system and especially with CHIP CASH. It’s the first time ever that CHIP CASH has also been installed on gaming tables and we are confident that we will see a proliferation of this functionality in the coming months.”

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