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AGE: “All Go” for IGT in local Australasian market sectors
Published:  01 October, 2007

IGT Australia based its 2007 AGE campaign around a suite of new products for the local market with the slogan ‘Global Strength, Local Focus’, and celebrated the company’s continued growth.

For the first time in Australasia, IGT showed its newly-developed M-P Series – a multi-terminal gaming concept that IGT Australia plans to roll out in the middle of next year.

According to the company, the M-P Series attracted a high level of interest from Club and Australiawide Casino venues, which are actively considering installation of this kind of equipment in the next 12 months. While IGT is not first to market with a multi-player concept, feedback indicated that the release of Golden Baccarat and Roulette Revolution will ‘raise the bar’. A live demonstration of IGT’s suite of venue management systems ran at AGE. IGT Systems aims to package solutions for venues of all sizes to ensure that venues can access the functionality they need, cost-effectively. “We live up to our claims of delivering global strength with a local focus,” said Managing Director of IGT, Andrew Hely. The growth we are currently enjoying is testimony to this. Our approach of partnering with venues is ensuring that our business relationships are mutually profitable and built on the premise of longevity.”


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