Perspektiv's ‘impact response' direct mail service allows tailored, localised mailing campaigns to designed, printed and mailed all in a single day. This allows Gala's clubs to respond to local conditions such as the weather, local events, and competitor activity.

Fiona McCormick, account director at Perspektiv said: "We are delighted to be extending our relationship with Gala Coral for at least a further two years."

Perspektiv recently launched DM Play, specialist direct mail software for the gaming industry that allows users to create a digitally-printed game card in a matter of minutes.

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