Zagreb's Golden Sun Casino won Aristocrat's Golden Boot award for the best promotion for Pelé Golden Goals Hyperlink during the Euro 2008 Football Championships.
The Golden Sun installed a giant screen and projector to broadcast live Euro 2008 matches to its playing clientèle for the duration of the tournament. Bar staff, kitted out in Croatian team strips, served football-themed cocktails, while slot staff took to the floor in Pelé shirts to attend to players' needs. The promotional campaign was supported by printed flyers and newspaper and radio adverts.
Golden Sun Casino slot manager, Goran Stefanek commented: "The promotion was highly successful and encouraged players to shoot goals and score points of their own while live action from Austria and Switzerland was relayed on the big screen. Action reached fever pitch as a volley of Mini, Minor, Major and even Grand Jackpots were struck."
"The additional income from Pelé Golden Goals' reels proved most welcome - even if we're still reeling from the bitter blow of Croatia's quarterfinal Euro exit!"
Will the plans for Russia's 'remote' gaming areas go ahead as the State Duma has described?
- 27 - 29 January, 2009
International Casino Exhibition 2009 - UK
