In a conversation with Monografie S.A. president, Giorgio Gennari Litta, organizer of Latin America’s principal gaming industry expo SAGSE- Buenos Aires, during the Argentine event, we had the opportunity to confirm once more what drives the SAGSE promotion engine, in its efforts to support gaming companies. For years now the Buenos Aires event has not just been a place to show exhibits, but more importantly it ‘runs the extra mile’ to take regional gaming companies into new markets.

In view of some strategic alliances with European events, we posed the question of SAGSE’s entrance into the European market. Gennari Litta said: “The exchange and reciprocity agreements we have with Progame and Ice in Europe have as an objective the improvement of business contacts between Latin America and Europe, in view of the great difficulties for product certification in North America. SAGSE is a Latin American business venture that is ready to cooperate with market needs, which is not helped by a proliferation of trade shows in the region”.

The question asked came as a consequence of SAGSE Buenos Aires’s position as the third major gaming event in the world, and in view of its growth this year to 65,620 square feet of exhibition space. “Our event surely has many growth possibilities according to the development of the sector in the region and the improvement of gaming legislation in several Latin American countries. Our 2007 event during October 3- 5, has already anticipated a measure of growth, when expo space will be over 82,000 square feet.”

A few years ago, during the terrible Argentinean economic crisis, SAGSE had to move temporarily to the Conrad Hilton in Montevideo, where it managed to keep its development momentum. It has not been an easy ride for Monografie, especially when an international company set out to destabilize it by organizing a new gaming event literally across the road. Through innovation and great effort, SAGSE maintained the serenity shown by casino operators when the going gets tough.

Applying gaming industry principle like a real casino, SAGSE has become a respected brand, using industry techniques which I expressed in my conference theme: “a casino is a product that is in a constant packaging and selling process, and for this reason THIS product is in constant need of service and maintenance to reach its consumers in perfect condition every time”.

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