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In financially troubled times, is there really room for another exhibition in the gaming industry? Yes, it would seem there is – when it’s as good as the first BEGE was…
The inaugural BEGE (Balkan Entertainment and Gaming Expo) was a roaring success, with plenty of people in through the door – though a significant number were 'civilians' – and many of the major gaming manufacturers present. International giants like Aristocrat and WMS rubbed shoulders with the cream of Eastern Europe's gaming elite, with EGT, Casino Technology and Alfastreet taking large stands.
There was one gripe, shared by a few visitors – the registration desk was unnecessarily difficult. There were plenty of staff there, but very few of them seemed to actually be doing anything, and you were required to actually stand and shout for someone to assist. Having extremely loud live music playing in the same area really didn't help things, especially when the registration desk staff were having to deal with many different accent and nationalities. Registration for the electronic poker tournament, which attracted huge interest, was at the same desk as exhibitors and press were to collect their passes, which meant far too many people converging on one relatively small desk; perhaps next year, registration for players/visitors and exhibitors/press could be separate.
Once in the halls though, things were entirely different. A clean, open layout, plenty of space to move around even when things got busy, and a lot to look at. EGT had their VegaVision cabinet on display, of which the Vega Vision + series made its debut as a slant-top; Casino Technology boasted their Gemini range, and gave a sneak peek of what to expect at G2E Vegas, which looks rather special. Alfastreet had a bar on their stand and a raft of top product; Fair Play's bold red stand always caught the eye, and in the centre of one hall stood a collection of PokerTek electronic poker tables, all set up for a large tournament. This was a great idea, as the extra bodies in the door and the excitement of the players generated real buzz and energy on the floor.
The first BEGE was undoubtedly a success; with so many shows lacking interest and visitor numbers in the last couple of years, it is inevitable that some will fall by the wayside, especially as buyers tighten their belts in lean times. But if BEGE can keep its momentum after a fine start, it will surely buck the trend and establish itself as a show for the present and future.
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