Playtech BGT Sports (PBS) has introduced several significant improvements to its unique retail cash-out tool.
Shop customers will now be able to experience cash-out for a longer period, across more events and with improved margins on PBS’ proprietary self-service betting terminals (SSBTs).
On matches with strong favourites the cash-out option will stay open for longer, increasing the availability of the tool in multiple bets. Previously, players had to wait until traders had settled results, but the favourites price will now be factored in while the match is live, even if it’s not available as a selection.
Suspension times in-play have been reduced, significantly lengthening the time available for customers to both place and cash-out bets, driving stake turnover and operator revenue.
Tennis matches no longer suspend while players change ends and football matches go live much sooner after the occurrence of a match-changing event like a goal or penalty.
A further improvement will see margins now more consistent across market type and length of price. Overrounds are now shared equally across selections, allowing for more competitive pricing and a better user experience for bettors.
It’s expected the upgrades to the PBS cash-out tool will further enhance retail customers betting experience, while bringing the high street shop in-line with its online counterparts.
John Pettit, Managing Director for UK, Ireland, Asia, and Australia at Playtech BGT Sports, said: “We believe the retail space can, and should, offer the same experience as digital, and improving our cash-out feature is one way of doing so.
“With lower suspension times, consistent margins and more events available with the cash-out option at any one time, customers will enjoy the flexibility and choice of bet offering that they deserve.”
Improvements to its cash-out service follow the recent announcement of the PBS MatchAcca tool, which allows customers to create their own single match multipliers based on related contingencies, a first for the retail sector.