VizExplorer solutions selected to manage and optimize casino marketing, slot operations and player development initiatives.
VizExplorer, a leading provider of operational intelligence solutions for casinos, announced the deployment of three VizExplorer products at Washington State’s Suquamish Clearwater Casino Resort.
Signaling a clear commitment to optimizing its gaming operation, Clearwater selected campaignViz for marketing campaign management, floorViz for slot floor optimization, and hostVizOps for real-time player development.
Clearwater marketing has started to use campaignViz to enhance its campaign management, player segmentation and reporting ability, while the slots team benefits from tools to visualize and optimize performance of its 1250-slot machine gaming floor with floorViz. Hosts are now enjoying a robust CRM with hostVizOps, including mobile access to player data, real-time player activity alerts, and automated task management to streamline communication with VIP players.
“We are thrilled to welcome Clearwater to the VizExplorer family. Customers who deploy multiple VizExplorer solutions get the benefit of coordinated optimization efforts across departments, tapping into the power of operational intelligence that can quickly yield a positive revenue impact,” said Kyle Gryzanoski, VizExplorer’s VP of Sales – Western Region.
Owned by Port Madison Enterprises, the economic development authority of the Suquamish tribe,Suquamish Clearwater Casino Resort joins more than 50 other tribal casinos currently using the VizExplorer platform. The agreement was handled by VizExplorer reseller Game Changing Technologies, a provider of licensing and consulting services to companies doing business in the casino industry.
VizExplorer will exhibit in booth 329 at the upcoming Indian Gaming Tradeshow and Convention, held April 17-20, 2018 at the Las Vegas Convention Center. Request a product demonstration and learn about VizExplorer’s speaking engagements during the conference at www.vizexplorer.com/niga.
