10bet kicks off African sports betting expansion

10bet has launched its offering to sports fans in Africa. The operator has secured local partnerships, sponsored local professional football teams and has demonstrated its commitment to African development.

10bet is currently live in Ghana, Tanzania, Zambia and Democratic Republic of Congo (DRC), and players in these countries can now access 10bet’s sportsbook via mobile, USSD and SMS.

Earlier this year, 10bet invested in African football by signing major sponsorships deals with six football clubs: Dodoma Jiji FC (Tanzania), Talanta FC (Kenya), Red Arrows (Zambia), Aduana Stars (Ghana), Enyimba (Nigeria) and Daring Club Motema Pembe (DRC). Not only has this extensive collaboration truly boosted the teams’ capabilities, but it also stays true to 10bet’s vision to play a vital role in improving the standard of football across the continent.

While every territory is key, 10bet has a particular focus on Ghana. Given its leading status in terms of growth in its internet and mobile infrastructures, the market is heavily saturated with existing bookmakers. Launches in two further countries are on the agenda in the coming months as 10bet projects that it will be live in 12 countries within the next 12-18 months.

10bet Africa CEO, Arthur Perry, said: “It took us years of planning, adapting and developing our strategy for Africa, but we’re very happy that we’re finally able to roll out our offering across several African countries and deliver quality online gaming and excitement to bettors there.

“We are extremely confident in our ability to bring a premium experience to every bettor across all our active territories in Africa and will continue to improve our provision to overcome technological, regulatory and localisation challenges to achieve this.”