Players at SunBingo.co.uk, thesunvegas.co.uk and fabulousbingo.co.uk will now be able to access content from 1X2 Network and its 1X2gaming and Iron Dog Studio subsidiaries after the operator and the popular game developer joined forces.
The partnership means that players at the UK facing brands will be able to access chart-topping slots such as Pirate Kingdom Megaways, Battle Maidens, Megaways Jack and 1 Million Megaways BC, as well as long-standing player favourites such as Rainbow Wilds and Blood Queen.
The deal also includes a Branded Megaways slot based on the Sun, that will allow the operator to quickly and cost-effectively launch a bespoke Megaways title that captures its brand identity for instant player recognition and engagement.
1X2 Network launched the concept back in August last year and, due to the popularity and success of Branded Megaways with more than 50 having launched their own game to date, was awarded the prestigious title of Game of the Year at the EGR Operator Awards 2020.
The addition of 1X2 Network’s full suite of slots, as well as the launch of a Branded Megaways game, strengthens the quality of the operators content offering and allows them to provide more variety than ever before.
The integration was carried out via Playtech and its powerful POP Platform after 1X2 Network partnered with the supplier giant last year.
Rory Kimber, Head of Account Management at 1X2 Network, said: “Sun Bingo, Fabulousbingo and Sunvegas are hugely popular brands among UK players and we are delighted to see our full suite of games line up alongside those from other big-name developers in the operator’s impressive portfolio.”
“That the agreement also includes a Branded Megaways slot, further proof that this concept is a big hit with operators, allowing them to engage players with a unique Megaways game that captures their brand identity and value.”
Claire Turnbull, Casino Manager at Sun Gaming said: “We are thrilled to have partnered with 1X2 Network and are excited to offer Sun Gaming customers the provider’s cutting-edge content so that we can continue to deliver a superior experience to our players.”
“This is a great start to 2021 and we look forward to working closely with the 1X2 Network team over the coming months as we continue to add new titles from 1X2gaming and Iron Dog Studio.”