Alfastreet has confirmed that it will not attend ICE London 2022 due to the situation caused by Covid and numerous other cancellations by international show exhibitors.
Alfastreet has been exhibiting at the ICE London show for more than 28 consecutive years, and it was positive that it would attend the show until the middle of January.
Alfastreet marketing manager, Nika Pockaj, said: “We are very sorry and frustrated that we have to skip this year’s ICE London show, especially because everything was already planned and organized from our side. Unfortunately, the situation is what it is, and we need to distribute our resources wisely. We’ll modify our plans and make new arrangements for novelties presentation on our distribution locations, where we’ll meet and greet our customers as well. We stay optimistic for the future and we believe that ICE London 2023 will be one of the best gaming shows in our history. We really look forward to getting back to our normal lives and to unveil our further plans for the next edition of ICE.”