Altenar is set to power PalmsBet’s global operations. This deal sees Altenar bolster its standing as one of the leading tech providers in Europe, with its reputation in the Balkan region at an all-time high.
The key focus is on Bulgaria, with the market offering significant scope for expansion with a projected sports betting revenue in excess of €850m in 2026, almost €600m more than six years previously.
Altenar is also set to scale the operator’s Africa operations, which went live in Kenya in December with Peru set to follow in April this year.
PalmsBet is one of the most exciting operators within the Bulgarian market, with over 20,000 sporting events on offer. The operator group also has a partnership with La Liga, highlighting the brand’s strength in football betting across Europe.
As part of the deal, PalmsBet will also be given access to Altenar’s award-winning sports betting and virtual sports offering, allowing the operator to make giant strides in these three regions.
George Mavridis, commercial account manager at Altenar, said: “This deal with PalmsBet is truly exciting given that Bulgaria is a market full of potential in terms of sports betting and incredibly exciting demographics.
“Having gone live Kenya with PalmsBet, the move to the Balkan region for us opens many doors and there is definitely scope to move into new markets in the future.”
