Aristocrat Gaming and the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX have agreed a multi-year sponsorship making Aristocrat the Official Slot Machines of the race, coming to the Las Vegas Strip on November 16-18.
“Las Vegas is widely known for world-class entertainment, hospitality experiences and slot gaming, which is why we are thrilled to be the official slot machines of the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX,” said Mark Wadley, chief marketing officer of Aristocrat Gaming. “This event will be like no other and we look forward to inviting interested F1 fans to play our great lineup of entertaining slot games that match the excitement on the track.”
“Introducing the F1 experience to a new city, it was crucial to partner with a local brand that shares our mission to enhance guest experience through innovation and technology, and also understands Las Vegas’ unique market,” said Emily Prazer, chief commercial officer for the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX. “Aristocrat aligns perfectly with our values and vision for the 2023 race, and we are excited for the start of what we believe will be a seamless partnership.”
This partnership is just the latest in a series of deals for Aristocrat Gaming across the sports industry. In 2021, the company announced an exciting new license agreement with the National Football League to build land-based, NFL-themed slot machines, debuting in fall 2023. The company has multiple relationships, notably with the Las Vegas Raiders as an official partner of the Raiders and Allegiant Stadium.