iGB Affiliate London has selected International Women’s Day (March 8) to announce interim details of its ASCEND mentoring initiative which will be formally launched at the show. ASCEND will support women early on in their affiliate careers through the provision of time, advice, feedback and guidance delivered by colleagues who are established in the sector and have experienced the issues and challenges.
Naomi Barton, portfolio director responsible for the development of the iGB brand, said: “The theme for International Women’s Day 2022 is ‘Gender equality today for a sustainable tomorrow’ using #BreakTheBias. Whilst glass ceilings are not as common in gaming as they are in other more conservative industry sectors we all know that there’s still some way to go which is why we want to launch and develop ASCEND.”
Barton added: “Rather than present ASCEND as a fait accompli we felt it important for it not to be a top-down organisation. Instead, we want to use iGB Affiliate London as an opportunity to meet with women in the igaming and affiliate sectors, listen to their experiences and establish the best ways of addressing the issues that are important to them and make best use of our resources as an industry. I see ASCEND as being much more of a movement than a corporate initiative or some window dressing.
“There are some fantastic female role models connected with iGB Affiliate London, and ASCEND will help harness and deploy their insight, knowledge and energy.”