AvatarUX appoints Longmuir as CEO

AvatarUX has appointed Nicola Longmuir as its new CEO.

Longmuir joins AvatarUX from her previous role as chief commercial officer at Push Gaming. She has over 15 years of industry experience gained from pivotal roles with Sky Betting & Gaming, Ladbrokes Coral and Gaming Realms.

The new appointment marks an exciting time of expansion for AvatarUX. Longmuir’s proven track record of establishing and scaling B2B businesses in the iGaming industry will be crucial as the studio enters the next stage of its growth trajectory.

Marcus Honney, managing director at AvatarUX, said: “We are thrilled to have Nicola join us at AvatarUX to drive our product growth and strategy to the next level, which we are more than ready for.

“Nicola has extensive knowledge of the gaming industry and has played a crucial part in the achievements of the companies she has worked for in the past and will be an extremely valuable addition to our senior team. We would like to wish her a very warm welcome to AvatarUX.”

Nicola Longmuir said: “I truly love the dynamic and fast-paced nature of the iGaming industry and AvatarUX is a perfect representation of what makes it so great. Its quality product offering and innovative PopWins mechanic coupled with a very talented team was something I wanted to be a part of, so I’m excited about this opportunity.

“I look forward to building on AvatarUX’s exceptional reputation and success and to continue to disrupt the industry further.”