Bally brings entertainment to Asia

These richly themed games feature stunning Asian-themed graphics and symbols along with player-favorite features such as free games, stacked wilds, and engaging play mechanics. But most important, they feature player-selectable dual-language English/Chinese to meet the demands of the vibrant Asia-Pacific market.

Visitors to Bally’s booth no. 235 should look for Zhi Nu, the first of four romantic-landscape novel games linked to a progressive multi-jackpot. Based off of Chinese mythology, the heavenly weaving maiden Goddess Zhi Nu and her mortal true love Niu Lang whisk players away into passionate bliss as they embrace and gaze into the starry night sky. Available on Bally’s Pro Series V32 platform, Zhi Nu is a five-reel, 50-line game sparked by three enchanting Free Game triggers scattered anywhere on the midde three reels.

In Chinese Zodiac, a new video slot for the Pro Series V22/22 Upright and V22/26 Slant cabinets, players choose the zodiac symbol, lock the wilds, and win! The mythic animals of the Chinese zodiac will bring luck and fortune in this game that lets player choose their favorite zodiac animal. For Bally’s upright and slant cabinets other Chinese language games on display include China River, Fantastic 8, Red Phoenix, Perfect 8, Shadow Diamond, White Lion, Heavenly Empress, and Pharaoh’s Dream.

Star Signs, Zodiac Fortune, Joy of Samba, and Koi Treasure will be on display for G2E Asia visitors on Bally’s award-winning Pro Curve cabinet, featuring the industry’s only curved LCD to emulate spinning reels on a video slot.

World-Class Licensed Branded Games

Taking center stage at G2E Asia will be Bally’s NASCAR® video slots. This new world-class brand brings the thrill of racing to any casino floor and features a lineup of famous race-car drivers. NASCAR is delivered on Bally’s ALPHA 2 Pro Series V22/32 cabinet with a near-area progressive jackpot award. Players select their favorite driver and the game screens change to reflect that driver’s team colors and branding. This high-octane experience features three bonuses: The Pit Stop Bonus, Burnout Free Games, and the U-Race Bonus.

Show participants should also look for Cash Wizard Tiki Magic, the superb follow-up game to the successful Cash Wizard. Cash Wizard Tiki Magic, a 1080p high-definition game featuring a new mystical character, Ms. Magic. Players take a journey through a spectacular magical forest filled with three enchanting bonus features, two Bonus Bet features, exciting new touch, drag, and fling features, and the chance to win three progressive jackpots.

Powerful Floor-Wide Player Experience

Asia-Pacific casino operators will experience live demonstrations of Bally’s innovative Elite Bonusing Suite (EBS). Casino operators can utilize EBS to add excitement across their iVIEW network using player-centric, real-time interactive promotions such as Virtual Racing, U-Spin Bonusing,  DM Tournaments, and Virtual Racing NASCAR®.

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EBS adds dramatic new levels of excitement and anticipation to the slot-play experience. The EBS applications deliver floor-wide, personalized promotions, second-chance-to-win events, and the ability for players to earn valuable rewards, all without interrupting play on the base game.

These interactive solutions enable players to spin wheels, select and root for their favorite contest-driven car or horse, get instant rewards on their birthday, and participate in instant floor-wide slot tournaments. EBS applications have been proven to increase coin-in, carded play, new card signups, and time on device at casinos across the world and have been used to create world record-setting events.

Mobile Concierge Solutions

At G2E Asia, the Bally Mobile team will also be on hand to give live demonstrations of the Company’s cloud-based custom mobile concierge apps and mobile websites for casino patrons and internal-facing apps for casino employees.

Key Messages
“We couldn’t be prouder to be displaying some of our hottest new games and trailblazing systems solutions in Macau,” said Kurt Gissane, Bally Technologies’ Senior Director and Managing Director of Asia-Pacific. “Attendees will experience our new compelling game content on titles like NASCAR and Tiki Magic, along with several of the Elite Bonusing Suite”! floor-wide bonusing applications, and the thrilling Bally Mobile Platform. These technologies showcase Bally’s continued focus on creating innovative gaming experiences for players, while delivering a strong return-on-investment for casino operators around the globe.”
Gissane added, “We are particularly honored and excited to showcase an array of new game content specifically for the Asia-Pacific market, including Zhi Nu and Lucky Neko, two new titles for our sleek and tall Pro Series V32 cabinet. Visitors to G2E Asia should also see Asian-themed titles Chinese Zodiac, China River, Golden Tower, Fantastic 8, Red Phoenix, and Perfect 8 for our Pro V22/22 video cabinet and Pro V22/26 Slant cabinet. We have focused on creating a new portfolio of dual-language English/Chinese video titles with rich graphics and rewarding bonuses that are sure to entertain casino patrons in the Asia-Pacific region.”

Expectations
“We have high expectations for G2E Asia as we do every year,” said Srini Raghavan, Bally Technologies’ Senior Vice President of Asia-Pacific/Africa and Managing Director of Bally India. “The show is the world’s premier Asian casino event and draws the largest regional base of casino executives. Each year we look forward to networking and meeting with our valuable casino partners in the region and showcasing our latest technologies; this year we are extremely proud of the depth of our portfolio and the library of new Chinese language video content we have to refresh operators’ floors and provide players with a great gaming experience.”

The plan
Srini Raghavan concluded: “Our business strategy for the Macau and Asia-Pacific markets has not waivered; we will continue to build and maintain strong partnerships with casino operators in the region and focus on delivering market-specific game content that provides casino operators with a strong return-on-investment. We have a game-development studio in the region focused solely on delivering content that will appeal to players in the Asia-Pacific market, and much of that new content will be on display at G2E Asia 2013.

“The Asia-Pacific market remains a key focus for Bally, as we see casinos in Macau, Singapore, the Philippines, and Malaysia continue to grow and prosper. Due to Singapore’s success, other countries in Asia-Pacific are reviewing their gaming laws and considering expansion, which will likely provide new opportunities for Bally and our casino-operator partners in the coming years. Gaming expansion in the Philippines is particularly exciting with the approaching opening of the Entertainment City resorts and other growth. We also know that the overall economies in most Asia-Pacific countries tend to be strong and stable and the consumer base finds great entertainment in gaming – both of which bode well for Bally.”

G2E Asia Booth Number: No. 235

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