Bally’s Interactive, a division of Bally’s Corporation that operates the omni-channel provider’s sports betting, iGaming, free-to-play, and daily fantasy sports platforms, has announced the beta launch of its mobile sportsbook, Bally Bet, in Iowa. The launch expands the sports betting platform’s presence into its second state, following last month’s launch of Bally Bet in Colorado. Bally’s maintains its mobile sports betting skin in Iowa through its market access partnership with Elite Casino Resorts, which owns Grand Falls, Rhythm City, and Riverside Casino and Golf Resorts.
Bally Bet, which offers sports betting fans access to a variety of unique and innovative features, includes, among other things, betting options for all major sports, exclusive in-app parlay games and integrated social features. In addition, Bally Bet users are able to earn points betting on sports that they can redeem for gaming, dining, retail and other amenities at all of Bally’s casinos nationwide via the company’s Bally Rewards loyalty program. This expansion also provides Bally’s with additional exposure on Sinclair Broadcast Group’s local CBS and Fox television affiliates in Iowa.
Adi Dhandhania, Bally’s Corporation’s Senior Vice President, Strategy and Interactive, said, “We are very excited to have achieved yet another milestone with the expansion of our mobile sports betting platform in Iowa. As a state that has embraced legalized sports betting since 2019, Iowa was an attractive market for Bally Bet. We look forward to integrating Bally’s into Sinclair’s broadcast and digital programming in Iowa, providing Iowa sports fans with an engaging and creative sports betting experience, and continuing our work towards solidifying Bally’s as a leading retail sportsbook brand with the third greatest reach in terms of U.S. legalized market access.”
Similar to the Colorado launch, the Iowa beta launch will focus on the deployment, testing and refinement of the Bally Bet app. Bally’s Interactive intends to launch the Bally Bet mobile sportsbooks in two additional markets in 2021, with subsequent launches set to occur in 2022.