Bede supports OLG’s growth

Following its transition to the Bede platform in 2020, Ontario Lottery and Gaming Corporation (OLG) has enjoyed transformative growth in its digital performance, with gaming revenue up by over 50%.

Alex Butcher, MD, Bede Gaming, said: “When we were selected as OLG’s new digital partner in 2018, the eyes of the world were upon us,”

“I am proud to say that we have proven the strength of our offering and the huge benefits lotteries can enjoy when partnering with a leading-edge platform provider. One which was created in and understands the digital age in which we now live.”

Since its move to Bede, OLG has rapidly brought new product offerings to market, welcomed a host of content providers including Blueprint Gaming, Everi, Evolution and AGS, and became the first to offer single event sports wagering in Canada.

The global pandemic has highlighted the importance of a digital strategy for lotteries across the world and Bede is showing how these challenges can be answered through a strong digital partnership. As a result, OLG’s active monthly players has grown by over 60% since October 2020.

Bede offers real time information on customer activity, allowing lotteries to react quickly to provide the right content at the right time to the right person, which is vital for customer acquisition and loyalty.

As well as a focus on data analysis, the Bede platform also provides features in rapid third-party integration and Responsible Gaming tools. Its one-stop-shop solution means that lotteries can seamlessly connect their retail and digital experiences to enable smooth customer transition between the two channels.

Butcher added: “We’re thrilled to be supporting OLG’s digital transformation and delight in their successes as the lottery and gaming organisation continues to set itself apart from its competitors through a world class customer experience.”

Dave Pridmore, chief digital and strategy officer, OLG, said: “We strive to give our customers unparalleled choice and entertainment so it is vital to us that we provide Ontarians with the highest quality gaming experience in a safe online environment.”

“The transition to Bede’s data rich platform has been integral to us being able to provide this for our customers and to continually improve our offering. The speed to market which we enjoy with Bede enables us to deliver outstanding content to Ontarians at the time they want it, giving us a significant competitor edge.”