BETBY has added Formula 1 to its array of betting markets as it continues to expand its services.
The inclusion of the premier motor racing competition will see more than 20 new betting markets added to BETBY’s offering. The product will go live before the upcoming French Grand Prix on July 24.
Leonid Pertsovskiy, CEO at BETBY, said: “Formula 1 has experienced an incredible boom in popularity, and we’re seeing more and more casual viewers look to further deepen their engagement with the sport.
“As it is such a data-centric sport, it marries up with our love of data and metrics as well, and we think it’s a perfect addition to our sportsbook. We’ve got an exciting roadmap of products and markets ahead and look forward to seeing how fans respond to our F1 offering.”