BETER has announced the appointment of Yori Arami as chief revenue officer. Arami will join BETER’s commercial team to deliver its ambitious expansion plans.
Formerly commercial director at Playtech, Arami brings with him a wealth of tier one experience spanning over a decade, having worked with the likes of Bet365, 888, Mansion Group and Veikkaus.
With an established industry reputation as a leading commercial heavyweight, his role is set to encompass all aspects of the commercial process, including sales, business development, account management, pre- and post-sale services, partnership development and performance optimisation.
With ICE now delayed until April, Arami is expected to kick start his role with extensive work with his team ahead of the show – starting with a cultural overhaul focused on developing BETER’s core values, products and vision in preparation for its inaugural ICE attendance.
Gal Ehrlich, CEO at BETER, said: “We couldn’t be happier to welcome someone of Yori’s calibre to our talented team. He has one of the industry’s best track records for commercial development with key clients and brings with him a wealth of experience and jurisdictional knowledge.
“BETER is at an exciting juncture offering both quality and differentiation. New markets and expansion plans are a priority, and we know Yori is the right person to lead this vision forwards.”
Yori Arami said: “Since joining, I’ve been impressed with the can-do attitude of the staff at BETER, the hunger to lead the market and its straightforward culture and team spirit. It was an easy decision to make, and I’m privileged to join.
“My short-term objective at BETER is to bring my experience, share my knowledge and lead the commercial team to build on its existing success while also driving growth through the introduction of innovative products, expand the client base and penetrate new markets across the world.”