Next-gen gaming provider BETER revamps

BETER has begun a significant overhaul of its brands and services as it looks toward ICE 2022 as the foremost supplier of future gaming products. The company has been used by the likes of Sportradar, Bet365, M88, William Hill and Fortuna Entertainment Group, and BETER has now overhauled its multiple verticals spanning fast sports, esports, gaming and live casino.

The revamp follows a significant upgrade of its products and service provision, as it looks to cater to the high-velocity, fast-paced betting demanded by the new era of betting. Each of its enhanced services has been designed with the next generation of player in mind, created specifically to boost engagement, retention and operator revenue – launched following an extensive period of R&D and strategic planning. In total, BETER’s revamped services will now encompass: BETER Esports global tournaments, with its EsportsBattle and high-margin AI virtual tournaments, BETER Sports, with its renowned Setka Cup, including table tennis and volleyball, and also Fast Games by BETER Gaming, designed to merge the sports betting and casino experience.

The company also announced the launch of its Live Casino vertical in the first week of November, BETER Live. Led by Anna Vikmane, a veteran of both Playtech and GVC (now Entain), its mission is to provide the most advanced selection of high-tech, entertainment-first gaming experiences available in Live Casino.

Gal Ehrlich, CEO at BETER said: “We’re here to provide the most advanced selection of high-velocity, fast-paced betting that the new generation of player demands. The last 18 months have been transformative for the gaming industry, completely changing the landscape as we know it.

“The traditional sportsbook and casino model has evolved tremendously since January 2020, and when the next ICE opens its doors, we’re going to be ready to showcase why we’re the best choice out there for taking our partners into this new era of betting.

“With unmatchable reliability, our high-margin services offer 24/7 entertainment, superior pricing and odds – guaranteed to deliver constant engagement across 30,000 monthly events – all powered by our best-in-class teams, each of whom driven by a love of what they do.”

Alexander Gusev, CEO at JKR Investment Group, BETER’s majority shareholder, added: “Within the course the company has taken over the past 18 months, through diligent work and passion for its products, we are looking forward to BETER setting the new industry standard in providing the most unmatchable selection of services for boosting engagement, retention, and incremental revenue.”