BETER is terminating its co-operation with all Russia-based business partners.
Given the status of war between Ukraine and Russia, BETER’s senior management now considers the wider BETER global community as morally unable to continue doing business with a country that is an aggressor nation for many of BETER’s partners and stakeholders.
Following the announcement, BETER will now cease all business activities with its operator partners in the country, as well as give notice on all co-operation with suppliers based in Russia.
Given the temporary closure of operations of tournament organisers Setka Cup and ESportsBattle in Ukraine, BETER will continue to stream its services from its multiple locations situated across the EU.
The provider is also currently preparing plans to further boost its content in the coming weeks by scaling up its Europe-based operations in response to the crisis.
Gal Ehrlich, CEO at BETER said: “With the present situation we consider ourselves unable to continue doing business with a country that has affected the lives of so many of our BETER partners and stakeholders based in Ukraine. This is the reason why no one can remain indifferent.
“We are deeply concerned about the war that was started in Ukraine by Russia, that is why termination of all our operations in Russia with both operators and suppliers is a must. We stand with Ukraine in these troubled times. But still, we see the potential of the Ukrainian market and hope soon to reopen our studios in several cities of Ukraine. “