BetGames has signed its latest deal in South Africa, by agreeing to supply newly launched operator LulaBet.
As part of the latest collaboration, BetGames has supplied its product portfolio to LulaBet’s platform, giving the operator access to the studio’s renowned live dealer and betting titles, as well as its captivating Wheel of Fortune game.
Based in Cape Town, LulaBet is an emerging sports and digital entertainment provider. With an impressive foothold across regulated African markets, this deal sees BetGames maintain its continental dominance, as well as expanding further in the ever-growing South African market.
BetGames’ VP Sales, Africa, James Everett, said: “We’re always happy to strike more deals in Africa, as our titles have never failed to resonate with the continent’s rapidly growing online player base.
“We’re also delighted to have agreed a deal with LulaBet, a new player in our industry and one which we believe will accomplish many great things in the fast-developing South African market.”
Iain Gutteridge, managing director at LulaBet, added: “We launched LulaBet with the aim to deliver the best in quality to our players, and I can confidently say that we’ve done just that by reaching a content-integration agreement with BetGames.
“The studio’s titles have established themselves across Africa as one of the continent’s best performers. Therefore, we knew that this deal was a no-brainer and thus we’ve gained content from one of the most familiar iGaming brands in Africa.”