betPARX relaunches apps with Playtech

Playtech on Casino InternationalPlaytech has partnered with betPARX to relaunch its iGaming and sports betting apps in New Jersey and Pennsylvania.

The betPARX app in New Jersey and Pennsylvania is now powered by Playtech’s IMS platform and Player Account Management (PAM), and feature Playtech’s proprietary iGaming, putting its IMS technology into use for the first time in the two states.

Mor Weizer, Playtech CEO, said: “We are thrilled to continue to grow Playtech’s iGaming and sports betting partnership with betPARX in other US markets. Playtech’s industry-leading software and expertise provide a high-quality customer experience, and this is exactly what the highly sophisticated consumer market in the U.S. requires. We look forward to further expanding our footprint in the U.S. and working with betPARX to deliver world-class gambling and sports betting entertainment across multiple states and products.”

The new apps will allow consumers to access both sports and iGaming content. Parx Casino, the largest casino in Pennsylvania, first announced the partnership between betPARX and Playtech in February 2021, making it the first operator in the US market to launch Playtech’s IMS iGaming platform. Playtech partnered with betPARX and Gun Lake Casino to launch Play Gun Lake, a new iGaming app in Michigan.

Matthew Cullen, senior vice president of iGaming and Sports, added: “We are incredibly proud to be launching betPARX in conjunction with an industry leading technology provider in Playtech. We’ve made the sign up and deposit and cash-out processes as simple and smooth as anything in the industry.  Plus, we’ve created a product that ensures a great experience to any user, casino or sports.  We invite everyone to download and play betPARX and remember that Today Just Might Be Your Day!”

The relaunched betPARX iGaming and sports betting apps in New Jersey and Pennsylvania offers multiple Playtech titles, including games developed by Playtech’s Origins and Rarestone Studios. The apps also offer numerous third-party games, including IGT, Konami, and AGS, among others.

Having recently been awarded the Interactive Gaming Manufacturer License by the Pennsylvania Gaming Control Board (PGCB), it makes the launch in Pennsylvania notably momentous as it becomes the third state in the US which Playtech is now licensed and operational.