With Neccton’s mentor, players in Ontario using Betsson’s well-known Betsafe brand are now protected with best-in-class software that monitors player behaviour in real time and communicates with both player and operator should negative play patterns emerge.
mentor looks for a raft of potential markers in player behaviour, including a significant increase in deposit frequency, to keep players safe from harm. The software contacts the player directly when required, and alerts the operator to the issue so further care can be administered if needed.
Betsson Group is also harnessing the software’s Anti–Money Laundering module, which is compliant with European requirements, plus Ontario and many other jurisdictions worldwide. Neccton’s rule engine is preconfigured for each specific market and allows for individual customizations by a customer’s AML or RG officers.
The software – which has become the market leader in Europe and is used by most of the top iGaming operators – also features modules for Fraud and CRM, so it is a one-stop solution for many of the most pressing needs facing operators today.
mentor has been developed using the research of Dr Michael Auer, who acts as director and head of development for Neccton. His research spans more than 15 years and tens of academic publications, all of which have established him as one of the world’s leading experts in the field.
Dr Auer welcomed Betsson, saying: “Another world-class operator has signed up to work with us, which validates both our approach and their dedication to protecting the customer from potential harm. We are delighted to welcome a customer of this calibre into our family!”
“Betsson takes Anti-Money Laundering and Responsible Gaming very seriously and we are committed to providing the safest and most efficient platform and experience for our players,” said Betsson Group’s Managing Director for North America, Marina Bogard. “We are delighted to be working with Neccton’s state-of-the-art innovative solutions to be able to provide our players added confidence in betting and game play.”