Better Change appoints Willows to Board of Directors

Better Change (Gibraltar) Limited has announced that Lee Willows has joined their Board of Directors as a non-executive director.

With a career in the third and education sectors spanning three decades, Willows, is well-known figure within the gambling sector.

Victoria Reed, founder of Better Change, said: “On behalf of the entire team at Better Change, we are honoured to have Lee Willows join our Board of Directors. His achievements in our sector have been second to none and we look forward to working with him to keep player protection and sustainability at the heart of the gaming industry.”

“By partnering with operators and suppliers to help them raise standards through improved compliance, innovative social responsibility strategies and the provision of robust safer gambling tools designed to safeguard player protection, we can sustain our industry and deliver clear, sustainable and progressive results for our partners and their players. Together, we can prevent gambling harm.”

Lee Willows said: “It is a real privilege to be joining the talented team at Better Change. Its Founder and I have known each other for several years and what I am particularly impressed by is Better Change’s mission and values as a social business. Having won the EGR Rising Star Award in 2021, Better Change is one organisation definitely to watch. I am committed to contributing to their journey and together we are looking forward to working with stakeholders to further strengthen player protection and social responsibility.”