Bojoko has strengthened its position in the UK market following the launch of Bojoko Sports Betting.
Bojoko Sports Betting has been developed with the same approach as its affiliate which made its debut in the UK online casino market in 2017.
The site is full of informative pages about sports betting in the UK, with content written by online gambling specialists. Visitors can also browse and choose from a large selection of UK-licensed online sportsbooks.
Bojoko has employed a team of independent sportsbook testers who have put each site through its paces, giving a rating and providing feedback on key factors such as odds and bonuses. Bojoko’s members, of which there are more than 30,000 in the UK, can rate and review each sportsbook based on the experience they receive.
This ‘double layer’ means that Bojoko users and members can get a clear idea of what each sportsbook brand has to offer before they sign up and bet. In particular, the withdrawal time of each online sportsbook is put to the test with a badge available for those that meet the threshold set by Bojoko. Operators can reach out to the Bojoko team to apply for a badge if they believe their payouts are fast enough to meet or beat the threshold set. Bojoko also offers a selection of tools that allow visitors to filter the online sportsbooks listed based on key criteria making it easier to choose the sites that meet their needs.
Jussi Viljanen, head of sports at Bojoko, said: “Having established Bojoko as a leading online casino affiliate brand in the UK market, it made sense to expand into the sports wagering vertical to allow bettors to browse and choose from the best online sports betting sites.
“Our innovative double-layer approach helps to highlight the sportsbooks that go above and beyond to deliver a top player experience while at the same time allowing our visitors and members to identify those brands quickly and easily.
“We have taken the same approach to Bojoko Sports Betting as we have with online casino and we believe this will help us quickly emerge as the leading destination for UK bettors looking for information about sports betting as well as quick access to the latest and the best sportsbooks.”