Ulrik Borgen has joined Shape Games as Director of Account Management, bringing nearly 10 years of online gaming and regulatory experience to the executive team as Shape Games continues its expansion plans across the United States online gaming market and beyond, the company announced today.
Borgen is the former PMO Director of Danske Spil and led the transition of the state-run online gaming company as the Danish market opened to private competition in 2012. Danske Spil has maintained its market leadership in the face of competition from the major global online gaming companies. Borgen leveraged his decade at Nokia where he led mobile product development.
“Ulrik is a mobile product innovator who knows how to beat the competition by delivering what consumers want, even before they know they want it”, said Risom. “His expertise in being a public sector operator and developing industry-leading products within complex regulatory environments complements our deep bench of commercial gaming expertise.”
Borgen said: “Shape Games has a strong track record in the successful combination of innovative, seamless and customer focused user experience with the attention to compliance to give users peace of mind and security. I’m happy to be part of the exciting next phase of the company’s growth and bring my knowledge of helping companies navigate regulatory requirements to maximise their growth and user experiences.”