Boyd Gaming and Aristocrat Technologies have together launched “BoydPay,” Boyd Gaming’s new digital wallet product.
Through BoydPay, Boyd Gaming customers will have the ability to create a cashless digital wallet that can be conveniently linked to third-party funding sources driven by Sightline Payments. BoydPay is now live at Blue Chip Casino Resort Spa in Michigan City, Indiana, Belterra Park in Cincinnati, Ohio, and in field trial at Aliante Casino + Hotel + Spa in North Las Vegas, Nevada.
During its initial phase, the BoydPay digital wallet is linked to a player’s B Connected card (Boyd Gaming’s player loyalty program) and used to play or cash out on slot titles, also in partnership with Aristocrat. Pending regulatory approvals, Boyd Gaming anticipates deploying this product at all of its casino properties nationwide by this summer.
During future phases, and pending regulatory approval, Boyd Gaming will utilize Aristocrat technology to link the BoydPay wallet to its B Connected Mobile app, creating a contactless experience that will allow customers to use their smartphones to play and cash out on casino games and pay for amenities throughout the property.
“BoydPay is all about enhancing the guest experience,” said Blake Rampmaier, Senior Vice President and Chief Information Officer for Boyd Gaming. “Through our innovative partnership with Aristocrat, we will create a unique and seamless payment experience for Boyd Gaming customers, allowing them to use their smartphones to play casino games, cash out, and pay for restaurant meals, show tickets or hotel rooms. By going cashless, our customers will be able to avoid the wait times and inconveniences associated with using cash and focus on enjoying their visit to our properties.”
“BoydPay is the latest product of our partnership with Boyd and the foundation of a memorable customer journey,” said Cath Burns, Executive Vice President of Customer Experience Solutions for Aristocrat. “We have the industry’s best people making the most innovative products that enhance the guest experience.”