BtoBet announces YellowBet partnership

BtoBet is strengthening its presence in Africa announcing a strategic partnership with iGaming group Yellowbet to power its Yellowbet Cameroon brand with the Neuron 3 platform. The deal encompasses the operator’s digital channels. The partnership also allows Yellowbet to migrate its other brands in Africa to BtoBet’s advanced betting and gaming platform.

Seeking to deliver a tailored user experience to its players, Yellowbet will be delivering a wide range of content including local and international sports betting which includes live sports events, online and live casino, jackpots and a wide range of virtual sports.

“I am pleased that Yellowbet have chosen BtoBet and the Neuron 3 platform to power its brand in Cameroon. Throughout the years BtoBet has transformed itself into the primary gateway for operators seeking to expand into Africa without having to adopt a one size fits all approach. Our in-depth knowledge of the regions and their various micro-elements, such as the varying player betting behaviours, enable us to help all our partners to position themselves in an optimal position and deliver a betting experience that reflects their brand. I am positive that Cameroon will be the first of many more success stories with Yellowbet,” states Sabrina Soldà, BtoBet’s Chief Marketing Officer.

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“We take great care of our players and BtoBet, with its Neuron technologies, constituted the ideal technological partner for us to provide a betting experience that would enable Yellowbet to tailor the UX according to the different player profiles. I am looking forward to collaborate with BtoBet and to increase our brand value through their vast wealth of knowledge of the African iGaming industry,” states Nkurunziza Dominique, Yellowbet Cameroon’s Country Manager.