The three-year deal with the Badminton World Federation (BWF) will grant M88 Mansion an enhanced brand awareness across the Asian sports betting market. The partnership will allow M88 Mansion to utilise exclusive digital assets and marketing collaterals across digital platforms.
The partnership encompasses the following tournaments:
o TotalEnergies BWF Thomas & Uber Cup Finals 2022
o TotalEnergies BWF World Championships 2022
o TotalEnergies BWF Sudirman Cup Finals 2023
o TotalEnergies BWF World Championships 2023
o TotalEnergies BWF Thomas & Uber Cup Finals 2024
Carlos Lopez, creative director of M88 Mansion, said: “We are very much delighted and thrilled to partner with BWF over the next three years. Badminton is recognised as a worldwide sport and has a fast-growing audience not only in Asia but globally. Joining forces with BWF will help elevate the connection between M88 Mansion and its Asian followers to expand its brand visibility in the region. We believe that this partnership will create compelling and sustainable value for both parties.”
According to Owen Leed, BWF commercial and communications director, said: “We are excited to announce our partnership with online betting platform M88 Mansion as we look to strengthen the sport’s profile globally,”
The deal was brokered by BWF’s Commercial and Broadcast partner, Infront, with the assistance of Outlast Sports and Entertainment.
Outlast CEO Salauddin SS, said: “This is just the start of the evolution of the engagement of the sports fans by M88 Mansion. Expect more exciting things in the coming months together with BWF.”